NEW YORK MOTSE-GPO Vallas, Khamphani e ka sehloohong ea papatso ea Latin America "ntle le hae" (OOH) e phatlalatsa ho qala ha US SOMO, khoebo e ncha e hahiloeng ka ho sebelisana le Ara Labs, bakeng sa ts'ebetso ea li-skrini tsa 4,000 ho 2,000 likoloi tsa likoloi tsa digital tse holimo ho lipapatso tsa NYC. , e hlahisang maikutlo a fetang limilione tse likete tse 3 ka khoeli. Likhamphani li kene selekaneng se ikhethileng sa lilemo tse ngata le Ara le Metropolitan Taxicab Board of Trade (MTBOT) le Creative Mobile Media (CMM), e leng karolo ea Creative Mobile Technologies (CMT). MTBOT ke mokhatlo o moholo ka ho fetisisa oa litekesi tse mosehla New York City. Ka tšebelisano-'moho ena, SOMO e tla khona ho fihlella litekesi tse fihlang ho 5,500 ho bonts'a lipapatso ka holimo, 'me hajoale e emetse karolo e fetang 65% ea karolo ea 'maraka ea kakaretso ea litekesi tse ka har'a toropo.
Ka tšebelisano-'moho ea bona, lik'hamphani li tla hola ka kopanelo marang-rang a marang-rang a marang-rang a holimo ho limmaraka tsa Amerika, Latin America le Europe ka sepheo sa ho fihlela lipontšo tse fetang 20,000 lefatšeng ka bophara. Ntle le ho holisa boholo ba marang-rang, lik'hamphani li sebelisana le theknoloji ea morao-rao ea likoloi tsa likoloi tse lebisang tlhokomelo ho ts'ebetsong le boitsebiso bo bongata ba nako ea sebele bakeng sa bahoeletsi le balekane ba motse.
"Lipapatso tse holimo tsa litekesi tsa NYC e kanna ea ba sehlahisoa sa DOOH se tsebahalang le se fumanehang hohle United States," ho boletse Gabriel Cedrone, CEO oa GPO Vallas. "Ka tšebelisano ea rona le Ara le MTBOT, re thabetse ho kopanya boiphihlelo ba rona le DNA ea rona ea botsitso ho theha SOMO, lebitso le lecha la marang-rang a rona a holimo."
Ho fapana le lipapatso tsa setso tsa OOH tse nang le libaka tse tsitsitseng, likoloi tsa Ara tse holimo tsa likoloi tsa digital ke letšoao la indasteri bakeng sa sehlopha se secha sa "mecha ea litaba e tsoang ka ntle ho hae" (MOOH) e matlafatsang baphatlalatsi ho kopana le bamameli ba bona moo ba leng teng. ka nako ea 'nete ea karolo ea letsatsi le sepheo sa hyper-local.
Lipontšo tsa lipapatso tsa koloi ke mokhoa o lekiloeng le o lekiloeng oa mecha ea litaba o fanang ka phihlello e kholo, khafetsa le boleng. ” a eketsa Jamie Lowe, CRO oa SOMO. "Hona joale ho ba le bokhoni ba ho beha GPS, geo-targeting, bokhoni bo matla, le bokhoni ba ho ba ba bohlokoa tikolohong le litoropong ho lumella barekisi ho tlisa boiphihlelo ba dijithale lefatšeng la 'mele."
Marang-rang a likoloi tsa Ara a se a ntse a sebelisoa ke lihlahisoa tse kang WalMart, Starbucks, FanDuel, Chase le Louis Vuitton. GPO Vallas e tla fokotsa habeli boitekong ba thekiso ho bareki ba US ho tsoa mafapheng ohle hammoho le ho tsebisa sethala sa likoloi ho setsi sa bareki ba eona ba baphatlalatsi ba machabeng. Kajeno lik'hamphani li phatlalatsa hore boiteko ba thekiso ea GPO Vallas ba US bo tla etelloa pele ke Ofisiri e Moholo ea Lekhetho le mohale oa indasteri ea kantle ho ntlo Jamie Lowe.
Nako ea poso: Sep-23-2024
